Survey on English Language Testing Needs

e-Gen was involved in the following activities:

• Country Basic Information – Total population, rural/urban and gender breakdown of population, literacy rates, GDP volume, GDP breakdown by sector, GDP growth rate, unemployment rates, per capita income, inflation, exchange rate, medium of instruction, etc.

• Total enrolment in academic institutions, public as well as private, (separately for pre-primary, primary, middle, high, college, university) for last three years.

• Total number of teachers (separately for pre-primary, primary, middle, high, college, university)

• List of academic Institutions and their Key Characteristics with major players (according to enrolment, ranking, etc.)

• Corporate Organizations and Key Characteristics with major players (based on turnover or employment – to be discussed) along with medium of communication.

• Competitor Landscaping and Analysis (with focus on competitor USPs)

• Market Enablers and Barriers in English Language Testing

Description of Services Provided

• Selected sample institutions for interviews split between academic institutions and corporate sector companies, public and private both, in Bangladesh.

  • Shared the sample list with the Lead Firm for review and approval.

  • Scheduled and lined up the interviews

  • Conducted face-to-face interviews distributed among the capital city plus 2 additional cities in Bangladesh.

  • Recorded interviews and transcribe major findings by question

  • Submitted filled questionnaires typed in MSWORD format on a weekly basis

  • Coordinated with the Lead Firm about the progress update

  • Submitted report