Survey on English Language Testing Needs

e-Gen was involved in the following activities:

• Country Basic Information - Total population, rural/urban and gender breakdown of population, literacy rates, GDP volume, GDP breakdown by sector, GDP growth rate, unemployment rates, per capita income, inflation, exchange rate, medium of instruction, etc.

• Total enrolment in academic institutions, public as well as private, (separately for pre-primary, primary, middle, high, college, university) for last three years.

• Total number of teachers (separately for pre-primary, primary, middle, high, college, university)

• List of academic Institutions and their Key Characteristics with major players (according to enrolment, ranking, etc.)

• Corporate Organizations and Key Characteristics with major players (based on turnover or employment – to be discussed) along with medium of communication.

• Competitor Landscaping and Analysis (with focus on competitor USPs)

• Market Enablers and Barriers in English Language Testing